BELL MEDIA and KC&C
A winning combination
The Sid Lee and Touché agencies were to carry out a promotional campaign for Mark’s with the aim of increasing sales by 10% compared to the previous year.
Connect to an online weather system, link store discounts to degrees Celsius in real time and display them across Canada (the Colder it Gets).
Not a 10% increase, but a 21% increase in sales and the winning of a Bronze Lion award in Cannes.
- API development and integration
- Proactive hosting and monitoring
- Personal and dedicated technical support
- Microsoft : C#, ASP.NET WebApi, IIS, SQL Server
- World Weather Online API
- Google Maps, MapQuest API
“THE COLLABORATION BETWEEN KC&C AND BELL MEDIA HAS ALLOWED THE DESIGN OF A PANOPLY OF MOST INNOVATIVE ADVERTISING CAMPAIGNS. OUR WORK FOR MARK’S WAS AWARDED BY A BRONZE LION IN CANNES, IN 2016. TRY KC&C, YOU'LL ADOPT IT!“
- Pierre-Luc Potvin, Project manager at Bell Média