BELL MEDIA and KC&C

A winning combination

Goal

The Sid Lee and Touché agencies were to carry out a promotional campaign for Mark’s with the aim of increasing sales by 10% compared to the previous year.

Solution

Connect to an online weather system, link store discounts to degrees Celsius in real time and display them across Canada (the Colder it Gets).

Results

Not a 10% increase, but a 21% increase in sales and the winning of a Bronze Lion award in Cannes.

SERVICES

  • API development and integration
  • Proactive hosting and monitoring
  • Personal and dedicated technical support

Tech stack

  • Microsoft : C#, ASP.NET WebApi, IIS, SQL Server
  • World Weather Online API
  • Google Maps, MapQuest API

“THE COLLABORATION BETWEEN KC&C AND BELL MEDIA HAS ALLOWED THE DESIGN OF A PANOPLY OF MOST INNOVATIVE ADVERTISING CAMPAIGNS. OUR WORK FOR MARK’S WAS AWARDED BY A BRONZE LION IN CANNES, IN 2016. TRY KC&C, YOU'LL ADOPT IT!“

- Pierre-Luc Potvin, Project manager at Bell Média